Key Principles that guide us in everything we do

(Not in any particular order of importance)

Ease of use is everything: Software should be easy to understand and easy to use. This is easy to say but very tough to deliver. We battle with this every day.

Customer First! :Our customers fund our daily operations by paying for our software. We answer to them — not to investors, or a board of directors.

Performance: Our software should perform fast and provide our users with a great experience. Waiting too long for actions to complete is not an option.

Be Fair: We have a business to run but believe that pricing should be fair and affordable. We charge just enough to fund our daily operations and planned future growth.

No Half-Baked Releases: We believe in small and fully-baked releases rather than large and half-baked. Quality is in everything – The code, the UI, the graphics and the text.

Be Humble: We acknowledge our weaknesses and respect our competitors. We are not complacent and know that we must continue to improve on all fronts.

Fundamentals, not buzz: We do our best to stick to the fundamentals of our business and try to avoid the pitfalls of conforming to the latest trends and buzz.

Harmony: We like to be in harmony with our ecosystem and treat others in the same way that we would want to be treated.